Apple TV: You're a Glorified Roku
I think the device will probably sell a lot of units, especially at $99. But this is not the “iTV” many analysts were thinking that was going to be the cable and satellite TV and video game console killer.
Indeed, they got the $1 per show, with no commercials part right — but with only two networks to choose from, ABC and FOX, that’s not that much of a selection. I’m not betting on the rest of the big players on “Seeing the light”, as Jobs so eloquently put it.