The world's biggest mobile company is to remove the obscure and confusing "Nokia" branding from its key strategic music service, Comes With Music, and lavish it with the world-renowned and highly respected "Ovi" brand, instead. The news didn't merit an official announcement, but was leaked to bloggers instead. A spokesperson explained the move: "The new name is also simpler for music fans around the world to understand, and when presented in local language, will better communicate our truly local service proposition in each market. In doing so, we are giving our users a simplified, Ovi-branded experience."
http://www.theregister.co.uk/2010/08/20/not_nokia_music/
