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in protest, Reddit rolls its own pot ads

by Caroline McCarthy

Quirky social news site Reddit always seemed an unusual acquisition for Manhattan media giant Conde Nast, and it's never been more evident: Asked by Conde Nast overlords to stop running advertisements on behalf of advocates of California's Proposition 19, which supports the legalization of marijuana, Reddit decided they'd do it anyway.

Because Conde Nast's main concern was obtaining revenue from those controversial advocacy groups, Reddit's solution was that they would simply run the ads for free.

http://news.cnet.com/8301-13577_3-20014957-36.html?tag=cnetRiver