Ad firm sued for allegedly re-creating deleted cookies
Specificmedia, one of the net's largest ad-serving and tracking companies, has been hit with a federal lawsuit accusing the company of violating computer intrusion laws by secretly re-creating cookies deleted by users.
The lawsuit (.pdf), filed in California's Central District federal court last Wednesday, is the third such suit filed this month by privacy attorney Joseph Malley. The first "zombie" cookie suit targeted sites ranging from MTV to Scribd that used technology from a company called Quantcast, while the second suit went after Disney and Demand Media for their use of similar tech from Clearspring Technologies.
